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Ads Manager

Budget, daily budget and campaign statuses

Updated: 2026-08-27

A campaign's budget is the most it will ever spend. You are charged from your SBX wallet as the ad is delivered, never up front — the budget is a ceiling, not a payment.

The daily budget is optional and caps a single day: once that much is spent, delivery pauses for the rest of the day and resumes the next day on its own. It is the tool for spreading a budget over weeks instead of spending it in a day.

What each status means

There is also a hide/show toggle on the ad itself — a hidden ad is not delivered until you show it again.

If your wallet can't cover delivery, the campaign pauses automatically. Top up and resume it — you never pay for undelivered views or clicks.

Keep reading

Why did my campaign stop running?
Ads Manager · A campaign stops for one of four reasons. Check them in this order:
How ad billing works
Ads Manager · Ads are paid for from your SBX wallet as they are delivered — you are never charged the whole budget up front. Credits are used first, then your cash balance.
Creating an ad campaign
Ads Manager · You create campaigns in the Ads Manager. Nothing is charged while you build one, and you can save it as a draft at any point before launching.
Reading your campaign results
Ads Manager · A campaign's screen shows how it is doing: impressions (how many times the ad was shown), reach (how many different people saw it — a count, never who they were), clicks, and the click-through rate. Everything is totals; you never see individual viewers.
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