Budget, funding and campaign statuses

This article explains a campaign's budget, how to fund it and what each campaign status means. A campaign has two figures: its budget, the most it can spend, and the money you have put on it with Add budget. Delivery runs on the money the campaign holds.

Budget, Add budget and Refund unspent

• Total budget: the ceiling. Delivery stops when it is reached, and the campaign shows Completed.
• Add budget: moves credits from your wallet onto the campaign, up to its budget. Until you do this, the campaign shows Needs budget and nothing is delivered.
• Refund unspent: returns whatever the campaign has not spent to your wallet. The campaign keeps what it already spent and stops delivering until you add budget again.
• Daily budget (optional): caps a single day. Once that much is spent, delivery pauses for the rest of the day and resumes the next day. Use it to spread a budget over several weeks.

What each status means

• Draft: saved but not launched. It costs nothing and holds no money.
• Scheduled: starts automatically on the start date.
• Active: being delivered now.
• Needs budget: the campaign has no money on it, or has spent what you put on it. Add budget and it starts again.
• Paused: you stopped delivery. The campaign, its money and its results are kept. Set it back to active to continue.
• Completed: the whole budget was spent, or the end date passed. Republish (fresh copy) creates a new copy with a full budget.
• Archived: kept for your records and removed from your working list.

You can also use Hide ad and Show ad on the campaign. A hidden ad is not delivered until you show it again.

Pausing, hiding, running out of money or refunding keeps your spend so far, your results and your settings. You pay only for views or clicks that were delivered.