Ads Manager

Reading your campaign results

Updated: 2026-09-29

A campaign's screen shows how it is performing: impressions (how many times the ad was shown), reach (how many different people saw it), clicks and click-through rate. All figures are totals. Individual viewers are not shown.

A low click-through rate on many impressions means people see the ad and scroll past it. Improve the creative or the audience before spending more.

The screen also shows recent delivery, what you have spent and what remains of the budget, and a day-by-day chart so you can spot a slowdown at a glance.

The placement breakdown shows delivery for each placement (home feed, Marketplace, Jobs and reels), so you can see where your clicks come from.

If you delivered the ad as a post, its likes, comments and shares are counted too. A standard ad shows zero for these because it has nothing to engage with.

The spend on the campaign matches the ad charges in your wallet history. The Ads Manager's front screen combines every campaign into one account-wide view. Use it to judge your advertising as a whole and the campaign screens to judge each ad.

Keep reading

What advertisers can and cannot learn about you

Ads Manager · This article explains what advertisers can see about you. Advertisers see only totals: how many times an ad was shown, how many clicks it received and how many different people it reached. They cannot see who viewed or clicked an ad.

Who your ad can be shown to

Ads Manager · This article explains how to choose who sees your ad. You can target by country, language, city, interests and whether someone is open to work. A field you leave empty does not restrict the audience, so an empty audience means everyone eligible.

Budget, funding and campaign statuses

Ads Manager · This article explains a campaign's budget, how to fund it and what each campaign status means. A campaign has two figures: its budget, the most it can spend, and the money you have put on it with Add budget. Delivery runs on the money the campaign holds.

Why did my campaign stop running?

Ads Manager · A campaign stops for one of the reasons below. Check them in turn:

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