Who your ad can be shown to

You can target an ad by country, language, city, interests, and whether someone is open to work. Anything you leave empty does not restrict the audience — an empty audience means everyone eligible.

• Countries, languages and cities are matched against what people have on their profile.
• Interests are matched against the skills listed on profiles — one shared skill is enough to match.
• Open to work matches people who switched that on themselves, which makes it the right choice for a recruitment ad.

There is no age or gender targeting — profiles do not expose either to advertisers.

The same person sees your ad a limited number of times per day, so a small audience is not shown the same ad endlessly. You are never shown your own ad — judge a campaign by its own numbers, not by your feed.

A narrower audience does not cost less by itself: you pay per delivery, so a wide audience simply spends faster. Narrow the audience for relevance, not price.