Who your ad can be shown to

This article explains how to choose who sees your ad. You can target by country, language, city, interests and whether someone is open to work. A field you leave empty does not restrict the audience, so an empty audience means everyone eligible.

• Countries, languages and cities are matched against what people have on their profile.
• Interests are matched against the skills listed on profiles. One shared skill is enough to match.
• Open to work matches people who turned that setting on, which suits recruitment ads.

Age and gender targeting are not available.

Each person sees your ad a limited number of times per day. You do not see your own ads, so use the campaign results to check how it is doing.

You pay per delivery, so a narrower audience does not lower the cost. A wide audience spends the budget faster. Narrow the audience to reach more relevant people.