Creating an ad campaign

This article explains how to create an ad campaign in Ads Manager, which is included in the Pro and Business plans. Nothing is charged while you build a campaign. You add budget after saving it, and you can keep it as a draft.

1. Open the Ads Manager and choose New campaign.
2. Choose the name the ad runs under (your own name, one of your storefronts or one of your companies), give the campaign a name that only you see, and pick an objective: awareness, traffic, engagement, leads or sales.
3. Choose where a tap on the ad leads: a chat with you or your company, your storefront, a single listing, a job opening, your company's published page or a web address.
4. Add the ad content: a headline, body text, photos or a video, and the button text.
5. Set where it runs and what it costs: the placements (Feed, Marketplace, Jobs and Reels), the total budget, whether you pay per 1,000 views or per click, an optional daily budget, the audience, and whether it starts now or later.
6. Preview the ad in each placement, then tap Launch, or tap Save draft to finish later.
7. Add budget. The campaign shows Needs budget until you move credits from your wallet onto it. Delivery starts once it holds credits.

A draft is not delivered and costs nothing. A running campaign spends the budget you added as the ad is shown or clicked. You can return unspent budget to your wallet at any time.